Mahindra Launches New Genio Diesel Tradie Ute

July 8, 2013

WILLAWONG, QLD (July, 2013) – Brisbane-based Mahindra, fresh from the successful launch of the new XUV500 sports utility vehicle (SUV) in June 2012, is now launching its new 1.2-tonne Mahindra Genio Diesel Ute on the Australian market.

Mahindra Genio is yet another offering from Mahindra & Mahindra Ltd which is a USU$16.2 billion Indian Conglomerate, offering mobility solutions across air, land and sea. From tractors to automobiles to yachts and aerospace, Mahindra & Mahindra Ltd boasts over 60 years in vehicle manufacture and over 45 years in exporting.

Speaking about Mahindra Genio Mahesh Kaskar (National Manager of Mahindra Automotive Australia Pty Ltd) said “We are pleased to offer Mahindra Genio in addition to the Mahindra Pik-Up and the SUV Mahindra XUV 500 to the Australian customer, Mahindra Genio is a stylish, comfortable, versatile ute with class leading payload capacity, It is aimed at a ute buyer, who would value performance and comfort at an affordable price, thus taking the hard out of hard work”.

Mahindra Genio was launched in the Indian market in 2010 and globally in 2011, Mahindra Genio has been received very well by the ute customers in latin American markets of Chile, Paraguay, Colombia, Peru to European market Italy as well as in African markets like South Africa, Kenya, Algeria etc, other than India and its neighbouring nations of Srilanka, Bangladesh and Nepal.

“What makes the Mahindra Genio different from the competition is its 1.2 tonne load capability and the 2.7 metre length Tray of our Single Cab 4×2 model. Moreover, it is engineered to be as rugged and robust as the other members of the Mahindra family, such as the PikUp 4×4 and 4×2 farm utes and mine spec vehicles.” Russell Thiele, National Sales Manager, MAAPL.

HERE’S TO TAKING THE HARD OUT OF HARD WORK

Mahindra sees the Mahindra Genio as a versatile ute that sits between the requirements for a workhorse ute and a recreational vehicle. It starts off with a large tray to handle the work part of the equation, and goes through to optional four-wheel drive, using a Borg Warner transfer case to handle extreme off-road conditions, when it is used for recreational transport.

The Mahindra Genio aims to take on the current mainstream players in the 1.2 tonne pick-up market, where the single cab 4X2 derivative boasts a rated load capability of 1260kgs at GVM 2980kgs. During its development phase it completed half of its test cycle carrying a load of 1.5 tonnes.

The Mahindra Genio range consists of both single- and double-cab utes with the option of 4×2 and 4×4 transmissions. Mahindra Automotive Australia Pty Ltd (MAAPL) has made sure they are well equipped in terms of specifications against their rivals, as well as being keenly priced. These are vital requirements as the Indian company’s local subsidiary seeks to use the Mahindra Genio to substantially increase sales and market share in Australia.

Available in 4×2, 4×4, and both Single and dual cab models. Pricing for the new Mahindra Genio Diesel starts at just $19,990 for the single cab 4×2 with 1.2 tonne payload alloy tray and $24,990 for the dual cab 4×2 derivative. Both standard with light truck tyres capable of handling the 1.2 tonne payload. Tray lengths of 2.7 metre on the single cab and 1.95 metre length tray on the dual cab.

The Mahindra Genio is powered by the mHawk turbo diesel engine, which is a joint development between Mahindra and Austrian diesel powertrain engineering specialists, AVL. The common rail power unit develops 88 kW of power and 280N.m of torque. It is particularly good on fuel economy. All the models in the current Genio range have a five-speed manual gearbox.

The Mahindra Genio uses an independent suspension in front with coil springs, while progressively rated multi leaf spring & double acting shock absorber suspends the live rear axle. Operator comfort includes the most spacious cabin in its class, ensuring driver and a short turning radius, allowing easy manoeuvrability with a long wheelbase for high speed stability.

Customers for the single cab pick-up will be mainly city-based tradespeople and companies needing a spacious and hardworking city delivery vehicle. Buyers of the dual cab will be those people required to transport people and goods, usually in an city environment. They will be looking for the space of an SUV with the practicality of a 1.95 metre tray with 1,100 kgs GVM 2980 kgs payload capacity that the Dual Cab Diesel Genio offers.

All the models have power steering, air conditioning, immobiliser, electric windows, two airbags, rear fog lamps, central locking, seat belt pre-tensioners, childproof door locks (Dual Cab), rear window demister and 74-litre fuel tanks.

The single cab model has a high level of equipment as standard, including an audio system, cruise control, electrically adjustable exterior rear view mirrors, ABS brakes, remote locking, steering wheel-mounted controls for the audio and information systems and the cruise control, seat belt and door ajar warning lights and front fog lamps.

The dual cab Mahindra Genio’s specification also includes remote locking, keyless entry, outside temperature sensor, audio system, cruise control, digital information system, ABS brakes, steering mounted controls for the audio system, cruise control and information system, glove box lamp, seat belt and door ajar warning lights, under seat lockable storage box, folding tray in seat back, map pocket on front seat backrest, inboard folding armrest for driver and front fog lamps.

The Mahindra Genio is made at Mahindra’s state-of-the-art manufacturing facility in Chakan, which was completed in November 2009 with an initial capacity of 300 000 units a year with the potential to double this output in the future.

The Mahindra Genio represents a spacious and well equipped vehicle which should be both durable and reliable as it comes from a company whose DNA for these attributes stretches back to the legendary Willies Jeep of World War II, some 60 years ago.

All Mahindra Vehicles are backed by a 3-year/100,000km warranty and free roadside assistance for 3 years in Australia.