Mahindra sells over 75000 units of its iconic XUV500 in just over 2 years
- Over 75,000 XUV500s sold within 27 months of launch
- Topped in Customer Satisfaction in the SUV segment in the TNS Automotive India study 2012
- One of the most awarded Car/SUV brands in India, winning more than 25 awards till date
- Entry level ‘W4’ model of XUV500 is competitively priced. Mahindra Automotive Australia is evaluating the W4 for the Australian market at present
Mumbai, January 8, 2014:
Mahindra & Mahindra Ltd. (M&M), a part of the US $ 16.7 billion Mahindra Group today announced that it had sold more than 75,000 units of its cheetah-inspired XUV500 in just over two years since its launch. Launched in end-September 2011, the XUV500 was designed entirely in-house at Mahindra’s world class research and development facility called Mahindra Research Valley (MRV) in Chennai, and has, since launch, set a benchmark of its own.
It is noteworthy that the XUV500 had also topped in Customer Satisfaction in the SUV segment in the 2012 study conducted by TNS Automotive India.
Speaking on the numbers for the XUV500, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said “We are overwhelmed by the enthusiastic response from customers to the XUV500 that has led to impressive sales of 75,000 plus vehicles in just over two years since its launch. This is a benchmark for sales among high-end SUVs, for which we are humbled. As a customer centric organization, we keep on evolving and the launch of the W4 variant bears testimony to the same”.
The exceptional interest in the XUV500 is substantiated by its 1.5 million plus Facebook fans as well as more than 7.5 million video views on the XUV500 You Tube channel. The brand’s soaring popularity also prompted Discovery Channel’s film ‘Inside Out’ on the making of the Mahindra XUV500 – India’s first global SUV. Having received a phenomenal response in India and also in Australia and South Africa, the XUV500 is now poised to make its mark in Europe, Chile and other international markets.
The company has recently launched the entry level ‘W4’ model of the XUV500 at a competitive price. The entry level W4 model is powered by the mHawk 140 bhp engine. In addition to the Cheetah-inspired design, it boasts of a range of technology, safety and comfort features.
Some of the key features of the W4 model include:
- Style: Distinctive cheetah inspired styling, projector head lamps with LED lamps, dual tone interiors
- Performance: 140bhp (103Kw) mHawk engine with 330Nm torque and a 6-speed transmission, 5th Generation Variable Geometry Turbocharger
- Safety: Dual Airbags, ABS with Electronic Brakeforce Distribution (EBD), side impact beams, crash protection with crumple zones and All wheel disc brakes
- Technology: Micro Hybrid technology, Integrated music system with CD/MP3 and 4 speakers
- Comfort and Convenience: Twin HVAC, power & tilt steering, power adjustable ORVMs, remote central locking, 6-way adjustable driver’s seat and flat fold 2nd & 3rd row seats
Mahindra Automotive Australia is evaluating the W4 for the Australian market at present.
Awards and Accolades
The XUV500 has received a tremendous response from customers and reviewers alike and has been the most awarded car in its first year, with 22 awards from auto experts & numerous other recognitions for the brand. The XUV500 was rated the 5th best launch of 2011 across all categories by Business Standard Strategist. In the year 2011, XUV500 was the third most searched auto brand on Google India. XUV500 was also been rated the most reputed auto brand in the Reputation Benchmark Study conducted by Bluebytes with a 74% lead over the 2nd most reputed car brand. The XUV500 launch digital campaign was recognized among the Top 5 of 2011 by exchange4media.com. Yahoo India acknowledged XUV500 as a path-breaker among the top 10 car launches of 2011.
Some of the awards and accolades received from auto experts include the prestigious ‘Car of the Year’, ‘SUV of the Year’ and ‘Viewers Choice Car of the Year’ by ET – Zigwheels Awards 2011. It has also received laurels like ‘SUV of the Year’, ‘Readers Choice Award’ and ‘Best Value for Money Car’ from Top Gear Magazine Awards 2011, ‘SUV of the Year’ and ‘Viewers Choice Car of the Year’ awards from CNBC TV18–Overdrive Awards 2012 and ‘SUV of the Year’ from NDTV Car & Bike Awards 2012 and Business Standard Motoring 2012 Awards.
The XUV500 was also declared the ‘SUV of the Year’, ‘Best Value for Money Car of the Year’ and ‘Viewers Choice SUV of the Year’ at the Bloomberg UTV Autocar India Awards. It also received the ‘SUV of the Year Award 2011-2012’ from Top Gear Malayalam and two Golden Steering Wheel Awards 2012 from Auto Bild India in two categories; ‘SUV/UV 2011 Award’ and the ‘Viewer’s Choice Award’ where the viewers of Headlines Today and Aaj Tak polled for their favourite set of hot wheels. It also received the ‘SUV of the Year’ award from Car India Awards 2012. Acclaimed bloggers like TeamBHP, Vicky.in, Motor Vikatan, Auto Junction and MotorBeam also awarded the XUV500 with ‘Car of the Year / SUV of the Year’ titles.
The XUV500 has already notched up prestigious wins in rallies like INRC, Desert Storm, Desert Dash & Dakshin Dare in the Extreme category. The Dakshin Dare victory marked a triumph for the XUV500 when it became the first diesel SUV to win an Extreme category in the history of Indian rallying.
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.7 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.